Internet-based pricing model was first introduced by a Nigerian pay-tv provider, TSTV, which was launched on October 1, 2017. The high level of acceptance of the model by Nigerians shows it is a good business strategy to capture more customers.
And this poses a lot of threat to DSTV and other products of MultiChoice in Nigeria. This is because Nigeria is the largest market for DSTV and GOTV in Africa. No wonder DSTV has been trying all they can to launch a reprisal attack against her enemies.
Within the period under consideration, StarTimes introduced Pay per view option, and Kwese tv launched in Kenya and in Nigeria with the pay as you watch making the market more competitive.
Africa’s leading pay-tv provider, MultiChoice thought it wise to introduce free internet based subscription model to the market, hence partnered with Telkom to offer a combined entertainment and Internet service to subscribers at an affordable cost.
According to the advert dubbed ‘DSTV Na Net‘, customers purchasing a full DSTV HD decoder will download a free Mifi-router preloaded with 30GB Data from Telkom.
According to M.D MultiChoice Kenya, “We understand that Internet has become a basic necessity for doing business and interacting with other people socially. That is why this partnership with Telkom is an important step towards improving our customer experience.”
This service is currently only available in Kenya and with time, it will download to other Africa country.
7 days to go…TSTV 20GB free Data Loading… I’m counting… Let’s hope they don’t disappoint.